The most difficult client, a branded content mini- series for Makro.
To celebrate Madrid Fusion, El Laboratorio has produced a three episode mini- series that tells the adventures of famous chef Rodrigo de la Calle facing his most difficult clients.
A group of bikers, a group of grandmothers and some fast food fanatic kids are served exquisite gastronomic dishes by the award winning chef.
These dishes based on vegetables don’t get a good welcome from the clients and Rodrigo is forced to use his genius to get out of hot water.
The concept of the campaign is: There aren’t any difficult clients, just clients who know what they want.
The mini-series was distributed through social media and got over a million views.