Simyo, new client. No more or less.
Mobile phone operator Simyo asked El Laboratorio to do its new campaign.
Using a well -known song from Los Chichos, the campaign focused on the fact that with Simyo you always pay the exact price, no more, no less.
The campaign respected the visual identity of the brand keeping the characters who speak directly to viewers in black and white.
El Laboratorio made two ads for this campaign from Simyo, which were broadcast on TV and Internet in two waves during 2016.