Santander Empresas, a new client for El Laboratorio.
The companies division of Santander has chosen El Laboratorio for its repositioning campaign.
Drawing parallels between the world of companies and football, the campaign launches the concept: Every company is a world.
Santander which is the sponsor of the Santander League from this year, uses this sponsorship to build the repositioning of its companies division.
The football teams represented in the campaign, symbolise different types of companies. This way Santander shows that it understands that every company is different and offers different solutions to each one.
The campaign was shown on all media, offline, online during 2016.