noticias

08
November

The Control Awards were recently held in Madrid, these awards celebrate last year's advertising campaigns and are selected by the magazine reader's votes. This year, El Laboratorio won the...

El Laboratorio wins second prize in print in the 2018 Control awards.
26
July

SO:FIA it´s the new trade platform of Banco Santander. An acronym that was created using the initials of Santander Opera: Finanzas, Inversiones y Ahorros. (Santander Transactions: Finance,...

Banco Santander – SO:FIA campaign
16
April

Calidad Pascual has assigned to the agency El Laboratorio the relaunching and repositioning of the Bezoya mineral water brand, as well two other brands: Bifrutas and The Goods (vegetable...

Calidad Pascual chooses El Laboratorio as the agency for its Healthy Brands line.
01
January
Moving forward under the concept of “Digilosofía”, we launched this new campaign/project which highlights the investment funds of Banco Santander. With the manager of the most...
Santander - Small Caps investments funds
01
November

For the launch of “Cuenta Zero” by Banco Santander, a 100% digital account, we came up with a campaign designed to succeed in this channel. To do this, we created a series of videos...

Santander. Cuenta Zero campaign
10
October

Digilosofía means that technology is at the service of people and not the opposite.  It is using technology to go where nobody has ever gone before, to create something that has never...

Digilosofía. Santander's digital philosohy
11
August
Through your lifetime you evolve, you adapt and you change. There are a many moments in which you decide that you are going to leave something behind and continue your path. You can change your...
LaLiga Santander. There is nothing greater
07
July

The sign up of Álvaro Vacchiano as general manager is the result of the expansion that El Laboratorio, is undergoing during the last year and a half with the assignments of...

Álvaro Vacchiano joins to El Laboratorio as general manager.
22
January

The companies division of Santander has chosen El Laboratorio for its repositioning campaign.

Drawing parallels between the world of companies and football, the campaign launches the...

Santander Empresas, a new client for El Laboratorio.
06
October

El Laboratorio produced the launch campaign for Bizum, the new mobile payment platform from the main Spanish banks.

The concept for the campaign is pay you, pay me, using the hit Lionel...

Bizum, the mobile payment platform chooses El Laboratorio for its launch.
13
July

Mobile phone operator Simyo asked El Laboratorio to do its new campaign.

Using a well -known song from Los Chichos, the campaign focused on the fact that with Simyo you always pay the exact...

Simyo, new client. No more or less.
08
June

During the last Eurocup, El Laboratorio made a series of children’s stories in real time. The stories were about the adventures of a boy called Mateo, who travelled through space and attends...

Mateo’s Journey. Digital Content in real time for Direct Seguros.
10
March

Orlando Fried tomato Sauce, the legendary brand from Kraft Heinz asked El Laboratorio to do their new repositioning campaign.

Under the concept of “No other fried tomato sauce tastes like...

Orlando Fried Tomato Sauce, new campaign.
01
February

Direct Seguros’ new campaign is aimed at mothers and fathers who from the moment they become parents become more responsible and better drivers.

“When you’re a parent you become …”...

Responsible Parents, a repositioning campaign for Direct Seguros.
07
October

To celebrate Madrid Fusion, El Laboratorio has produced a three episode mini- series that tells the adventures of famous chef Rodrigo de la Calle facing his most difficult clients.

A group...

The most difficult client, a branded content mini- series for Makro.
17
July

Our Heart Inside campaign continues its “Never Ending Tour” of creative awards.

This time two silver Laus awards. One in the Creative advertising/Integrated Campaign category and another in...

Two Silver Laus 2015 for the Save The Children Heart Inside campaign
27
November

We were pretty confident in our "Heart Inside" campaign for Save the Childen when we inscribed it in several categories at the Inspirational Festival but could have never dreamed of such a great...

El Laboratorio wins the Grand prix and gold award in
23
October

El laboratorio has been awarded with another EFI award. This year for the work developed for Direct Seguros in the category of Commercial Communication.

You can take a look at the case in the...

El Laboratorio win an EFI award
16
September

El Laboratorio e IPG anuncian una alianza estratégica para colaborar estrechamente en proyectos para clientes de ambas empresas.

El Laboratorio podrá de esta manera ofrecer a sus clientes unos...

El Laboratorio-IPG, alianza estratégica.
06
June

We have come back from Bilbao with batteries recharged because, after working hard for Save the Children in Heart Inside’s campaign, we have gotten two gold prizes in digital and integrated...

The most awarded independent agency in El Sol 2014
14
April

Carlos has worked in advertising for 12 years. He has worked for some of the most important agencies in Spain, such as Remo, Sra. Rushmore and S.C.P.F.

He acquired valuable experience while...

Carlos Bustamante has joined El Laboratorio as Creative Director
15
January

Over the last few months we've been working closely with Direct on an exciting project, reinventing the brand, new positioning, a new corporate identity and creating a new integrated communication...

We're launching the new Direct
02
December

El Laboratorio has just won two efficiency (EFI) awards from short lists than only included five case studies.

A Golden Award was given in the Corporate Responsibility category to Save the...

 El Laboratorio wins two EFI Awards
31
October

HTC, one of the world leading companies in smartphone production, has chosen El Laboratorio as their new communication agency. This newly formed partnership will work towards devising and...

El Laboratorio and HTC start working together
24
October

Campaign magazine publishes each year a special edition with a selection of independent agencies and some of their most important work. This year we have had the privilege of being included in...

Campaign has chosen El Laboratorio as one of the 10 most important independent agencies in the world.
08
October

José Ortiz has just joined El Laboratorio as Online Supervisor after several years working in digital agencies like Wysiwyg, DoubleYou and WNTC and handling projects for clients such as Mahou,...

José Ortiz, new online supervisor
04
October

Javier Garrido will be one of the Creative Directors taking part as jury in Creativos al Sol, the first advertising event aimed at unemployed creatives.

This festival, created by Nacho Bárcena...

Javier Garrido, member of the jury in “Creativos al Sol” Festival
05
June

At the General Meeting of the Creative´s Club Spain held a few days ago, Carlos Holemans, founder and executive creative director at El Laboratorio, was elected president of the Creative´s Club....

Carlos Holemans, new president of the Creative´s Club Spain
13
May

Next Friday, Real Madrid faces Atletico Madrid in the the Copa del Rey final. bwin, the leading online gaming platform, wanted Real Madrid players to relax before the game, so they invited them to...

bwin and El Laboratorio help Real Madrid to get ready for the final.
19
April

AMPE held the 44th Annual MEDIA GALA on the night of 17th April with the awards ceremony for the best campaigns of 2012.

The jury for the 2013 Ampe Awards gave the “You´ve gotta´be good to be...

TriNa and El Laboratorio winners of Great Gold Ampe in the Multimedia campaign category in AMPE 2013 awards ceremony
05
February

Recently, the company Shazam (mobile phone app with a music identification service) revealed the top 20 brands from around the world with the most-tagged Shazam-enabled ads. A top 20 in which our...

TriNa, the 15th most tagged campaign in Shazam worldwide
13
December

After many months of hard work, we presented the documentary that we have created for Aldeas Infantiles and it has been directed by Icíar Bollaín.

Un, dos, tres…casa is a branded content...

We release “Un, dos, tres…casa”, a  short movie directed by Icíar Bollaín for Aldeas Infantiles
01
December

The agency launches its new website in an environment where more and more people access the Internet from different devices. This new site replaces the previous one that enjoyed great recognition...

El Laboratorio launches its new website
31
October

The car insurance company Direct Seguros has trusted in El Laboratorio its strategy and creativity, after an exhaustive selection process based on multidisciplinary capacity and market...

El Laboratorio has began to work for Direct Seguros
30
October

The Agency El Laboratorio and San Miguel have launched their new campaign for San Miguel Selecta XV. The campaign includes print and outdoor and features the actor Ricardo Darín.

The campaign...

El Laboratorio launches its new campaign for San Miguel Selecta XV featuring Ricardo Darín.
18
October

According to Scope’s Agency study, carried out by advertising consultants, El Laboratorio appears in first place in the Spanish agencies ranking in terms of creation of value perceived by...

According to Scope’s Agency study, El Laboratorio is the Spanish agency that grows its clients business the most.
04
October

When the football season is back, you wish some of your friends weren’t your friends anymore. A friend who supports another football team isn’t your real friend. That’s why bwin and El...

Lose a friend on Facebook, with El Laboratorio new campaign for bwin.
21
September

Five new entries in the Club de Creativos Annual that was presented on 19th September.

The Facebook based game "Gamble your status" for bwin was selected in the Ideas category and Interactive...

For the eleventh year in a row the cdec annual features work from El Laboratorio.
17
June

On Sunday 17th June, on the opening day of the 59th Cannes festival of creativity, Carlos Holemans had the unique opportunity to present El Laboratorio in the Independent Agency Showcase that...

11 years of El Laboratorio at Cannes Palais.
11
June

El Laboratorio received the Bronze Sol Award at the Ibero-American Advertising Festival held in Bilbao on 31st May and 1st and 2nd June for the “You have to be really good to be so natural”...

El Laboratorio and TriNa, awarded a prize in the edition of The Sol advertising Festival
10
April

TriNa and its new Advertising Agency El Laboratorio are presenting the new campaign “You have to be really good to be so natural”. Russian Red, Maldita Nerea, El Pescao, and Dover take centre...

El Laboratorio launches its first campaign for the TriNa brand
13
January

Since this January, El Laboratorio will receive three students every three months from the Miami International Ad School and will give them the opportunity of doing an internship in the creative...

El Laboratorio, greenhouse of the Miami Ad School
12
December

In an integrated communication campaign starring Fernando Llorente in India, the campaign aims to raise awareness in society and reinforce the NGO´s brand.

The idea came up as a result of the...

El Laboratorio “donates its star” to the children of Save The Children
01
December

“Tornado” is the last interactive project from El Laboratorio for Mercedes-Benz.

It´s origin is the international online creativity contest that the brand called at a worldwide level in 2010...

“Tornado” for Mercedes GLK
18
October

Bwin and El Laboratorio launch the 2nd edition of Raise up the tenth.

After last year success (more than one million of visits and more than 130.000 users from different countries playing during...

El Laboratorio and Bwin,  new campaign with Real Madrid players.
22
July

Santiago Martínez and José Sánchez-Blanco have been promoted as Services Director and Creative Director, respectively.

Santiago works in the agency from 2004, and before that he developed his...

Promotions at El Laboratorio
10
June

Carla Romeu is one of the spanish jury members in this edition of Cannes Festival.

Carla works in the agency from 2007 and it is an honor for El Laboratorio that she has been invited to join this...

From today Carla Romeu, Creative Director at El Laboratorio, is in Cannes as a press juror
18
March

Nowadays we have thousands of choices to do anything. How many kinds of coffee can we have? What would you like the meat served with? French fries, chips, roast or mashed potatoes? Thousands of...

New campaign for the Mercedes-Benz E-Class
17
March

Central Lechera Asturiana and El Laboratorio, start this year a new communication concept: “Historias de la leche”. This new path consists on cow-characters starring daily situations and...

“Historias de la leche”, our first advertising campaign for Central Lechera Asturiana
03
March

In the more than 4 years of life of Yoigo, the brand is changing some of the rules of the mobile market and this is clearly shown in the campaigns that we have created for them since then.

On...

This is not science fiction, this is Yoigo
10
January

That is the main message of our last campaign.

Our dear paper characters keep on exploring the real world and discovering that to have to Yoigo as your mobile operator is the best choice, True...

Yoigo does not suck your blood nor pull your leg
22
December

After a pitch where many agencies took part, Central Lechera Asturiana has trusted in El Laboratorio the communication management of the traditional brand, and all its marketing plan on and off...

El Laboratorio begins working for Central Lechera Asturiana
24
November

This is a Pan-European project, given to El Laboratorio following an international pitch against the Dutch agency Sid Lee, through which El Laboratorio has taken responsibility not only for the...

El Laboratorio and bwin create a game to follow Real Madrid on their journey to their 10th European Cup
10
November

Football in HD changes the way you enjoy football. How can we explain how it feels to watch football in HD if you can´t see it? What if we question one the most mythical´s goals in...

Digital+ and El Laboratorio rewrite football´s history through high definition