Calidad Pascual chooses El Laboratorio as the agency for its Healthy Brands line.
Calidad Pascual has assigned to the agency El Laboratorio the relaunching and repositioning of the Bezoya mineral water brand, as well two other brands: Bifrutas and The Goods (vegetable smoothies).
The allocation was made after a strategic and creative contest that was carried out recently. In which, El Laboratorio and other five agencies participated.
El Laboratorio will begin to work immediately on the repositioning of Bezoya, and to manage the other accounts of the Healthy marketing line.