Bizum, the mobile payment platform chooses El Laboratorio for its launch.
El Laboratorio produced the launch campaign for Bizum, the new mobile payment platform from the main Spanish banks.
The concept for the campaign is pay you, pay me, using the hit Lionel Ritchie song, “Say you, say me”.
In their launch campaign, Bizum offered the option to pay friends and very soon it will offer payment for online shopping as well as in traditional shops.
El Laboratorio created two ads for TV and Internet, true view formats for YouTube and Facebook and an intense display campaign in online media.
Four months after its launch Bizum had over 300,000 users and the ads have been watched over a million times online.