Barceló Signio Campaing
For the last months we have been working on the new campaign for Ron Barceló Signio “Formalidades las justas”. A fun proposal that talks about these moments were an excuse is strong enough for making last the party longer and let oneself go.
The campaign will be published in outdoor, radio and online. In each scene, we can here the inside monologue of the main characters trying hard to convince themselves not to leave the place and keep having fun because when youre having a good time, there are no timetables or reasons that can take away that desire of keep going.
In this way, the premium liquor Signio is launched. A rum 8 years doubly aged in oak American and French barrel. One of the varieties from VARMA group, that recently raised as one of the bestselling rums in Spain.