Banco Santander – SO:FIA campaign
SO:FIA it´s the new trade platform of Banco Santander. An acronym that was created using the initials of Santander Opera: Finanzas, Inversiones y Ahorros. (Santander Transactions: Finance, Investments and Savings). SO:FIA is the union of digital intelligence and human intelligence, and in this TV spot it´s represented showing the perfect harmony that it´s created in a dance between a female dancer and a robotic arm.
This ad continues to reinforce the Digilosophy concept, the digital philosophy of Banco Santander.